Professional/Business Services
World Quality Report
Our clients publishes an annual industry report on global application quality assurance and testing practices and trends. Coleman Parkes has worked on their 4th, 5th and 6th edition of this report with the 7th imminent. Each year we interview c.1500 executives across 25 countries using the telephone interview methodology, and follow up with c.20 in-depth interviews to gain deeper understanding of trends and provide valuable quotes for the reporting. The study unearthed key trends including transformation programs using social, mobile, analytics, cloud and the internet of things (IoT) change the focus and increase importance of QA and Testing.
Defining the New Style of IT
Our client set out to show that a New Style of IT is essential to compete in today’s world, where clients, stakeholders and employees are requiring new services, faster and through digital means. Digital disruption abounds. 1,200 senior IT decision makers and business decision makers from North America, LATAM, APAC and EMEA took part in the survey. This unique research shows how firms are adopting and leveraging digital technologies and the benefits achieved when they are fully exploited within the context of the New Style of IT.
Retail and Consumer Markets
Changing the face of Point of Sale
A major study of 5,000 interviews with consumers across the EU 5 analysing the core elements that impact the image of a brand in-store, buying habits and the trend to research online- research in-store and buy online. In addition the trend of researching online while in the store was also analysed with surprising results.
Holiday spending
Our client’s objective was to launch a thought-leadership campaign designed around the holiday periods in UK, USA, Canada, China and Brazil to gain column inches about consumer buying patterns during this period. To meet this objective we designed the questionnaire and targeted a total of 7,500 consumers using an online interview methodology. Key findings showed consumer confidence was set to increase this holiday season due to an increase in optimism towards their personal finances.
Financial Services
Online payment study
Our client wanted to raise awareness of an online payment brand by looking at the merchant’s perspective in the UK and Germany; what extent do they think about, and invest in, current and future payment methods. Coleman Parkes designed the survey that targeted 300 merchants in the UK and Germany using the online methodology. The research findings and report helped Berkeley PR develop press releases and thought leadership articles, which furthered PPRO’s reputation as a trusted advisor in this area.
Financial services industry report
Our client commissions repeat annual studies to uncover the latest trends in technology and services in the financial services sector. Each year we conduct c.150 telephone interviews with C-suit respondents from medium to enterprise companies in the financial sector (retail, investment and insurance). The research provides the right headline data for PR coverage in order to gain leverage in the Financial and IT trades and raise brand awareness.
Telecommunications and Media
Revenue Protection
Our client wanted to explore the cost of revenue leakage and fraud in large telco companies and how the companies are tackling the issue head on. The study had a mixed methodology approach starting with 10 qualitative interviews with senior executives (CTOs and CFOs) of large telco companies which fuelled a wider global quantitative survey targeting 100 senior executives in APAC, CALA, EMEA and North America. The findings helped validate the client’s assumptions on ideal revenue assurance/fraud management solutions and challenges CSPs experience around RA/FM and the current, common solution structure.
Agency relationship
Our client serves as a think tank in the UK media industry and their objective for this study was examine the client:agency relationship from both perspectives. We designed a survey that targeted 100 agencies and 100 clients to get a 360 degree view on the subject. The results helped shape our client’s thought leadership campaigns and messaging for the next 24 months.
Transportation and Logistics
Digital Motor Study
Our client was seeking to look at the buying patterns of consumers across the globe for automobiles. The insights uncovered were around consumer appetite to purchase automobiles totally through online and/or interactive experiences.
Connected Vehicles study
Our client’s objective was to measure consumer purchase behaviour (e.g. awareness, motivations, attitudes) towards new in-car connected vehicle technology. The study was conducted on a global scale targeting c.5000 consumers in the market to buy a brand new car in USA, Germany and China. The results helped structure thought leadership campaigns and media stories that were used to market the new connected vehicle technology.
Healthcare
Public and Private
Our client commissioned an online survey of 10,000 patients between across five countries and seven therapeutic areas (heart, lungs, brain, cancer, immune system, bones, and hormones/metabolism) to provide unparalleled patient insights on unmet needs across the patient journey. Respondents were 18 years or older, with annual household income at or above $25,000. The questions explored respondents’ perspectives on a variety of services, including information or education, financial assistance, reward programs, physician referrals, and nurse support. The findings identified that 1 in 5 patients were largely unaware that such value-added services even existed. Click here for more information.
Publics Sector / Government
Mismanagement of information
Our client were looking to generate some PR highlighting information management struggles in the Public Sector in the UK; mismanagement of information, digital transformation, skills gap and knowledge gaps. The study targeted 150 senior decision makers in Central Government departments and Executive agencies/ALBs/NDPBs using telephone interview. The results helped form call to action and thought leadership campaigns.
NHS ‘State of Integration’ study
Our client wanted to explore the state of integration of information in the NHS system. The survey targeted 74 senior decision makers (e.g. COOs, operations or clinical directors) in NHS trusts to take part in a telephone interview. The study teased out the challenges that trusts and other health authorities continued to experience when trying to integrate information system, which in turn provided strategic and tactical advice on ways to improve the flow of information.
Oil/Gas/Energy
Digital oilfield
Our client commissioned a detailed survey amongst oil and gas global companies (and the full supply chain) to understand key business issues facing companies as opposed to a technology audit. 120 telephone interviews with CIOs/CTO of global oil and gas companies were undertaken. The survey gathered thought leadership information on the definition of the digital oil field; business goals; blockers, challenges and strategies with a focus on Mobile technologies
Oil and gas report
In light of the oil price decrease, the oil & gas industry is undergoing significant change and growth prospects are questionable. The survey sought to identify challenges being faced, opportunities and predictions for the coming two years. 101 senior managers in UK based organisations in the oil & gas and related supply chain markets were interviewed in January 2015 using an online and detailed research approach. The results found that the oil & gas industry feels far more positive about its growth prospects than forecasters initially predicted, driven by opportunities in fracking but also merger & acquisition.
