At the core of our offering are our market-leading surveys which quantify trends, shifts, stories and business opportunities. We follow a simple and methodical 5 step process.
Step 1. Define
By understanding the objectives and nuances of the challenge, we develop the brief even further, getting to grips with what our client really needs to know.
To maximise research investment, we explore unexpected themes and plan to find additional insights and data to power future thinking and outreach. We also ensure we know the content plan end frame so that we can design-in the required outcomes.
A strategic setup is crucial to success.
Step 2. Design
Each research questionnaire is tailor-made.
With a clear direction set, we collaborate to develop detailed questions in multiple languages to hit on key trends and uncover beliefs amongst niche or broad audiences.
Our experienced team builds a comprehensive set of questions for quantitative or qualitative research with full translations.
Step 3. Discover
It’s time to reach all corners of the globe.
Using online tools and telephone conversations, we cast a wide net to collect intelligence, speaking to professionals and consumers in hard-to-reach audiences, in any geography and language.
Step 4. Decode
We spot invaluable business opportunities and story angles.
We get the team together to analyse the data from many many angles, cutting it in new ways, spotting patterns and applying different filters to identify hidden trends and measure shifts in markets, sectors and verticals.
We like to see it as combining art with science:
Interpreting the data to create a narrative that applies to the real world.
Reviewing the results at a local market level, we uncover subtle
audience nuances that make all the difference to success.
Step 5. Deliver
Sharing insights intelligently ensures research resonates.
We present our insights clearly and convincingly, developing reports and media releases, data visuals, data modelling, interactive dashboards and online indexes.
When content is produced in-house, we review it to ensure accuracy and compliance. We support our clients to share insights and win over stakeholders.
We design our research to be fit for purpose beyond the intended purpose. What we mean by that is, that when researching for PR; our research generates a programme of headlines that serve our clients across 6-12 months.
For our in-house clients, we introduce our findings to multiple departments and help frame opportunities with our data that can accelerate their roadmaps.