Our research has longevity and stands up to expert scrutiny. As a result, Coleman Parkes has been able to nourish and maintain, long-term,
global client partnerships.
We partner with our clients’ in-house team of experts to provide invaluable insights that guide their strategic and tactical business decisions. We work with a variety of in-house teams, including in public relations and marketing, product development, strategy and customer intelligence, operations, digital and user experience, and business development.
Brand, marketing and PR
We help develop insight-led marketing strategies and data-fuelled PR programmes that raise reputations.
Our surveys provide data and insights to support:
Genuine thought leadership is rare; but by helping our clients ask the right questions, we provide research that allows them to demonstrate their knowledge and expertise in their marketplace.
Thought leadership reports
Headline worthy PR/marketing campaigns
Covering a range of areas from understanding your target audience, determining the most appropriate media to connect with them and the messages that are most likely to resonate and get attention.
Such as infographics, press releases, sector and country pull out reports, and talking points for webinars, podcasts, roundtables and conferences.
Content creation
Campaign testing
To really get to know how insights will land and develop ideas a stage further.
Decision-making
To empower businesses to make bold, data-enabled decisions, we help companies know their audiences and marketplace, uncovering valuable business opportunities. Our research supports with:
Product development
Product
testing
Brand
tracking
Brand
perception
Customer journey mapping
Voice of the customer
Usage and
attitude studies
We know time can be of the essence, so we offer quick turnaround options with efficient research methodology.