We are dedicated to working together with
our clients to help them unlock new growth,
win awards and achieve their goals.
We know our work is business critical – affecting investment, business strategy, marketing, sales and reputation – which is why we are trusted to execute over 170 research projects each year consisting of 70,000+ surveys targeting a broad range of industries including technology, retail/FMCG, healthcare and life sciences, financial services, manufacturing, professional services, automotive and more.
AWS & Atos:
Decarbonisation study (2022)
The business rationale behind the collaboration between Atos and AWS is to assist their customers in achieving carbon net zero and to demonstrate their combined expertise and synergies to the market. The aim of their campaign tactic is to establish Atos and AWS as authoritative thought leaders in the EMEA region regarding business decarbonization in relation to cloud technology. This includes highlighting the strategies employed by businesses to decrease their carbon footprint and determining human responsibility for carbon emissions and their reduction.
This report explores the potential of the cloud in accelerating business transformation towards lower carbon operations. According to a survey finding, three in four business leaders believe that the cloud can accelerate their journey to net zero carbon goals by two years or more. The report highlights the positive impact of cloud solutions on decarbonisation efforts in Western Europe and three key sectors. It also emphasizes the specific benefits that business leaders see in using cloud solutions for achieving net zero carbon goals. Overall, the report showcases the optimism and potential of the cloud in driving decarbonisation efforts.
About the research
The research methodology involved a survey conducted by Coleman Parkes Research, targeting 4,000 business decision-makers accountable for sustainability practices in SMB, mid-market, and enterprise-level companies across the manufacturing, financial services, and energy and utilities sectors in the UK, France, Germany, and Spain. The survey was conducted using a mixed methodology of phone-to-web and online surveys, and the fieldwork took place in September and October 2022.
Credit
Research: Coleman Parkes
Copy: Coleman Parkes
Design: FTI Consulting
Rack Space:
Annual cyber security report (2022)
This report reveals that cybersecurity is the top business concern, surpassing other issues like price inflation and talent shortage. Despite increased investment and collaboration between the security team and the C-suite, companies are still unprepared or only somewhat prepared to respond to major threats. Less than half of the respondents feel that they are effectively protecting critical data and assets. The report emphasizes the need for improved cybersecurity preparedness, increased CEO visibility and better collaboration to address the challenges and risks associated with cybersecurity.
About the research
The research methodology involved surveying 1,420 IT leaders from various industries and regions, including the Americas, Europe, Asia, Australia, and the Middle East. The survey collected data on cybersecurity adoption, challenges, investment, and preparedness. The findings are based on the responses from these industry peers, providing insights into the current state of cybersecurity.
Credit
Research: Coleman Parkes
Copy: Coleman Parkes
Design: Rack Space
Castrol and Man Bites Dog:
Accelerating the evolution - the road to mainstream EV adoption (2022)
This report focuses on the critical challenges and tipping points for mainstream electric vehicle (EV) adoption. It identifies five key challenges: price, charge time, range, infrastructure, and vehicle choice. The study analyses market data from the International Energy Agency and national automotive bodies to determine the growth trajectory of the EV market. It also calculates the potential market share for EVs by considering consumer opinions on the tipping points. The report emphasizes that the findings reflect the views of the research participants and may not necessarily represent the opinion of BP or its affiliates.
About the research
The research methodology combines opinion research and economic modelling to examine the critical challenges and tipping points for accelerating the mainstream adoption of electric vehicles. The study surveyed 9000 consumer, 750 fleet & transport managers, and 33 automotive industry professionals across eight of the world's most important EV markets (China, France, India, Japan, Norway, UK and US. It also calculates the potential market share for EVs based on the total number of consumers who consider the tipping point a top-five factor when purchasing an EV.
Credit
Research: Coleman Parkes
Copy: Man Bites Dog
Design: Man Bites Dog
Baker McKenzie:
Digital Transformation & Cloud Survey (2022)
The 2021/2022 Digital Transformation & Cloud Survey provides insights into the current landscape of digital transformation and cloud adoption. It highlights the growing importance of these initiatives in enterprises worldwide. Key themes include ramping up AI efforts, scaling up on cybersecurity, and the enduring clout of cloud. Organizations are prioritizing cybersecurity and leveraging cloud technology for agility, operational efficiency, and data security. The positive impact of AI on communications, customer engagement, revenue streams, and business agility is driving increased interest. The report emphasizes the need for organizations to adopt sophisticated technology and develop their own products and services to reduce reliance on third-party vendors.
About the research
The survey methodology involved interviewing senior buyers of digital services and cloud computing in 500 global organizations, representing 11 key markets. The majority of respondents work for large enterprises with over 1,000 employees, and six key sectors are represented evenly in the data.
Credit
Research: Coleman Parkes
Copy: Baker McKenzie
Design: Baker McKenzie
Capgemini:
World Quality Report (2022)
The World Quality Report 2022-23 is a comprehensive assessment of quality engineering practices across industries and regions. It tracks important trends and developments in quality engineering and testing. The report covers key focus areas such as agile quality orchestration, intelligent automation, test environment provisioning, and data quality. It includes expert findings, commentary, examples, and best practices from senior executives. The report aims to provide valuable insights and recommendations to shape quality engineering strategies. It expresses appreciation to partners and readers for their contributions and hopes to make a rewarding contribution to software quality assurance efforts.
About the research
The World Quality Report 2022-23 methodology involved conducting 1,750 interviews with senior executives in corporate IT management functions across 32 countries. The interviews were carried out by Coleman Parkes Research during April and May 2022. Each interview lasted approximately 30 minutes. The interviews were based on a questionnaire consisting of 45 questions, with a subset of questions tailored to the interviewee's role. The research study also included additional in-depth interviews to gain further insights.
Credit
Research: Coleman Parkes
Copy: Capgemini
Design: Capgemini
Wipro:
Fast Forward North American automotive CXOs set a bold innovation agenda (2022)
This report explores the innovative agenda set by North American automotive CXOs to design, build, and monetize the car of the future. It discusses the challenges faced by OEMs in developing the software-defined vehicle, including computational power, lack of data, and transitional inefficiencies. The report also highlights the ongoing EV transition and the app-driven software revolution that is transforming the auto industry. It emphasizes the need for digital transformation and connectivity to unlock immense value from this new ecosystem. Finally, the report discusses the role of sales and marketing teams in adapting to new digital ways of doing business and tracking the pulse of today's demanding consumer.
About the research
Insights shared in this report are based on a survey conducted for Wipro in January-March 2022 by Coleman Parkes with 100 automotive CXOs in North America in Auto OEMs, Tier 1 suppliers and Auto-tech providers with revenues over $1bn. All respondents are lead decision makers, part of the executive team and key influencers for their organization’s automotive transformation strategy and implementation.
Credit
Research: Coleman Parkes
Copy: Wipro
Design: Wipro
Meta and Harvard PR:
Future of Work (2022)
This report provides insights into the future of work, highlighting four key predictions. It emphasizes the importance of the metaverse and virtual reality headsets, and how businesses will need to adapt to a remote workforce by redefining their approach to community and inclusion. The report also notes the trend towards flexible and hybrid work, and how competitive brands will work together to provide immersive, interoperable services. Overall, the report provides a glimpse into the latest trends and technologies that will shape the way we work in the years to come.
About the research
This report was based on a survey of 2,000 employees and 400 business leaders across the UK and US, conducted by Coleman Parkes in October and November 2022.
Credit
Research: Coleman Parkes
Copy: Harvard PR
Design: Harvard PR
Accenture:
Fast Forwarding healthcare through data collaboratives (2021)
Fast-forwarding healthcare through data collaboratives" is a report that explores the potential of Data Collaboratives (DCs) to accelerate healthcare progress and precision medicine. The report identifies six key challenges to effective DCs: business, data, technical, partner ecosystem, governance and legal, and data privacy. It also provides actionable recommendations to overcome these challenges. The report emphasizes the importance of moving beyond pure data exchange to actionable insights and highlights successful DCs in the healthcare industry. The report was supported by qualitative research among 18 cross-industry experts from the US and the top five EU countries.
About the research
The report is based on both quantitative and qualitative research conducted by Coleman Parkes in 2021. The quantitative research involved a survey of 200 oncologists in the US and the top five EU countries. The qualitative research involved interviews with 18 cross-industry experts from pharma & MedTech, technology service providers, cancer registries, research institutions, and patient communities.
Credit
Research: Coleman Parkes
Copy: Accenture
Design: Accenture
Using our expertise to support social change:
We care about our ecosystem and support clients pro bono on social projects we feel strongly about and can make a difference.
Reboot:
Race to Equality: UK Financial Services Report (2022)
The Race to Equality: UK Financial Services Report 2022 sheds light on the challenges faced by ethnic minority professionals in the financial services sector. The report emphasizes the need for greater diversity and inclusion, highlighting the underrepresentation of ethnic minorities in senior roles. It addresses issues such as recruitment practices, career progression, and discrimination. The findings reveal that discrimination remains a significant barrier to the advancement of ethnic minority professionals. The report calls for action and outlines a three-point plan to support the financial services industry in creating a more inclusive and equitable environment. It urges collective efforts to attract and retain diverse talent and deliver better outcomes for the industry.
About the research
The methodology involved conducting research through 800 online interviews with mid-to-senior level employees in the financial services sector. The interviews included 600 ethnic minority employees and 200 white employees, representing 392 companies with a combined annual revenue of approximately £1.4 trillion. The research was carried out by Coleman Parkes in August 2022. The report provides a breakdown of the ethnicities of the participants, with 25% identifying as white, 25% as mixed or multiple ethnic groups, 19% as Asian or British Asian, 19% as Black, African, Caribbean, or Black British, and 12% from other ethnic groups.
Credit
Research: Coleman Parkes
Copy: Reboot and FTI Consulting
Design: FTI Consulting
Innovate Comms, Harvard PR, CC Group:
State of Us (2022)
The COVID-19 pandemic brought forth the silver lining of people opening up about their mental health at work. State of Us, a mental health network formed by Innovate Comms, CCgroup, and Coleman Parkes, aims to address the industry's mental health challenges. It offers monthly events, open dialogue, and a centralized database of mental health first aid trainers. Their goal is to educate, support, and bring about positive change in the industry by fostering a more inclusive and thriving environment.
The survey amongst 1000 PR, marketing and comms professionals in the UK revealed high levels of stress, anxiety, and burnout among PR, marketing, and communications professionals. Unfortunately, many felt unsupported by their employers.
Credit
Research: Coleman Parkes
Copy: Harvard PR, Innovate Comms and CC Group
Design: Harvard PR, Innovate Comms and CC Group
Man Bites Dog:
The Gender News Gap (2022)
The "Gender News Gap" report highlights the persistent gender inequality in journalism and media. It reveals that women journalists face numerous barriers to progression, including a "macho and intimidating" workplace culture and a lack of diversity in expert contributors. The report also shows that while many journalists believe their organizations have policies and targets to improve diversity, the number of directors and founders who report monitoring diversity is low. The report concludes that there is a need for a coalition of change to bring together demand for diverse experts and supply of diverse experts to increase the visibility of diverse thought leaders.
About the research
The methodology of the "Gender News Gap" report involved conducting opinion research among 1,200 UK journalists in 2021.
Credit
Research: Coleman Parkes
Copy: Man Bites Dog
Design: Man Bites Dog
Coleman Parkes and Grist annual C-Suite report:
The value of thought leadership survey (2023)
This report highlights the significant value global business leaders place of thought leadership and how it can be used to drive business growth. It provides recommendations on the most valuable thought leadership sources, preferred formats, and actions taken when thought leadership hits the mark. The report also includes insights from two thought leadership experts and successful case studies.
The valuable insights we gather from each report inform our approach in designing surveys for our clients, ensuring they effectively capture the attention of their desired audience. This is just one example of the numerous ways we exceed expectations to assist our clients in planning their research-driven marketing and PR campaigns.
About the research
The survey was conducted among 400 senior executives at enterprise-level organizations in the US, Europe, MENA, and Asia Pacific.
Credit
Research: Coleman Parkes
Copy: Grist
Design: Grist